DNA Explainer: Why are millions switching from Elon Musk's X to Jack Dorsey's Bluesky?

Social media platform X (formerly Twitter) is facing a mass exodus as celebrities, brands, and news outlets move away, citing controversial policy changes and Elon Musk's political influence. Competition from platforms like Threads and Bluesky has made staying on X less appealing for many. The Guardian recently stopped posting on X, criticizing its toxic environment and Musk's role in shaping political discourse. High-profile departures include Barbra Streisand, who announced her move to Bluesky, and Jamie Lee Curtis, who deactivated her account with a reflective Instagram post. Actor Ben Stiller followed suit, also joining Bluesky, which has quickly gained popularity, adding a million new users in one day.