Dwayne Johnson secures full ownership of his WWE name 'The Rock', joins TKO Group Holdings as...

Netflix and WWE , Announce Massive 10-Year , Streaming Deal. On January 23, Netflix and TKO Group Holdings announced a new partnership that will bring the WWE's flagship 'Raw' program to the streaming platform next year. On January 23, Netflix and TKO Group Holdings announced a new partnership that will bring the WWE's flagship 'Raw' program to the streaming platform next year. NBC reports that Netflix's first major move into live sports comes as a ten-year deal valued at over $5 billion. According to a company filing, Netflix will retain the option to exit the deal after five years, or extend the contract for another decade. In exchange, Netflix will be able to stream 'Raw' globally, including exclusive rights to the show in the United States, Canada, Britain and Latin America. Outside of the U.S., Netflix will also become home for all WWE shows, including SmackDown and NXT, and specials like Wrestlemania, Royal Rumble and SummerSlam. Following news of the deal, shares in TKO leapt over 20% in premarket trading. A separate announcement helped boost those stock gains as superstar Dwayne Johnson revealed he would join TKO's board of directors. A separate announcement helped boost those stock gains as superstar Dwayne Johnson revealed he would join TKO's board of directors. This is a super game changer. When you look back at the chapters of sports media history, new chapters are driven by extraordinary new paradigms. , Mark Shapiro, TKO President and Chief Operating Officer, via NBC. This is a super game changer. When you look back at the chapters of sports media history, new chapters are driven by extraordinary new paradigms. , Mark Shapiro, TKO President and Chief Operating Officer, via NBC. ESPN and Turner bringing NFL to cable in 1987. Rupert Murdoch bringing football to Fox in 1994. When new histories are written, 'Raw' on Netflix will be such a chapter starter, Mark Shapiro, TKO President and Chief Operating Officer, via NBC. ESPN and Turner bringing NFL to cable in 1987. Rupert Murdoch bringing football to Fox in 1994. When new histories are written, 'Raw' on Netflix will be such a chapter starter, Mark Shapiro, TKO President and Chief Operating Officer, via NBC. 'Raw' is currently the USA Network's top program with 17.5 million viewers annually. The agreement with Netflix will bring the show to about 250 million global Netflix subscribers. 'Raw' is currently the USA Network's top program with 17.5 million viewers annually. The agreement with Netflix will bring the show to about 250 million global Netflix subscribers