Elevator Pitch: On the Street | Maat

On today's episode of Entrepreneur Elevator Pitch: On the Street, Fiona Devaney pitches MAÄT, the first high-performance legging with built-in knee padding.

Perfected through years of testing, MAÄT designs products for yogis, athletes and anyone looking for extra support.

Investor Rogers Healy appreciates that she's wearing her own product—a practice every apparel founder should follow.

However, given the intensely competitive fitness apparel market, could an intellectual property strategy help MAÄT succeed through licensing deals with potential competitors?

Smart business buying starts with Amazon Business.

Learn more here: https://entm.ag/amazonbusiness