How a General Store Became One of NYC’s Busiest Restaurants — And What Technology Helps Them Grow

Amir Nathan, a Michelin Bib Gourmand-awarded chef and co-owner of Sami & Susu, opened the restaurant during COVID as a general store before evolving it into one of NYC's premier dining spots, navigating financial scrapes, industry chaos, and the grind of New York hospitality.

Watch to learn about taking financial risks, reinventing a restaurant, and bringing Israeli flavors to New York City.

Sponsored by: • TOAST - All-In-1 Restaurant POS: https://bit.ly/3vpeVsc