Polestar announces 2024 Design Contest 'Hot Wheels' winner

Polestar, the Swedish electric performance car brand, has announced the winner of its 2024 Design Contest.

This year's contest, held in collaboration with the legendary automotive brand Hot Wheels, invited contestants to submit designs inspired by its renowned 1:64 scale and Polestar’s distinctive design language.

Shashank Shekhar, a professional designer from India, won first prize for his rugged off-roader, ‘Polestar TRX’.

The concept, with its exaggerated proportions and sleek surfaces, presents a bold interpretation of Polestar's normally subtle design philosophy.

The design becomes the first Polestar to be included in Hot Wheels toy car series, with the die-cast collectable available for consumers in the summer of 2025.

For more than 50 years, Hot Wheels has driven automotive performance and design; driving car culture for fans of all ages.

Hot Wheels at its core is about accepting challenges and pushing design limits to create authentic die-casts that reflect car culture.

This special edition of the Polestar Design Contest opened the door for designers to reach new heights in creativity and innovation, further linking the two powerhouse brands.

Polestar has established a rich history in supporting and collaborating with aspiring student and professional vehicle designers through its design contests.

From the start, the connection with the Polestar Design Community provides guidance and encouragement for all entrants before the Polestar Design team engage in one-to-one coaching with the shortlisted finalists to refine their designs towards final selection.