2024 Maserati GranCabrio in Rose Driving Video at Lago Maggiore

To celebrate the 50th anniversary of Tignanello, one of the most influential red wines that was ahead of its times, Maserati crafted a customised Fuoriserie version of its latest creation, GranCabrio Folgore, the most futuristic expression of the current 100% electric production from the Modena-based brand.

The bespoke, which was exclusively created for Marchesi Antinori, will be auctioned, on July 14, in California at Festival Napa Valley’s Arts for All Gala—one of the leading arts charity events in the US.

For the 110th anniversary of the Trident, Maserati comes together with Marchesi Antinori, which boasts a family wine history of over 600 years, handed down for 26 generations, and is an elevated, distinctive symbol of Italy.

With its solid identity, innovative intuition and the strong value of the centuries-old tradition that has made the Italian winery one of the best companies in the world, the production of Marchesi Antinori and Tignanello reflect the feeling and passion that have always characterised the spirit of Maserati, a lively protagonist and pioneer in the history of motoring.

It has always been driven by the desire to anticipate and become a sign of the times.

The inspiration for this car arises from the vineyard, a metaphor for roots and territory.

Both houses’ local areas add much value to their end products: from the cellar, the magical place where wine is made, and from the specific Tignanello label, unchanged for half a century and still highly recognisable, just like the Trident’s most iconic creations.

To craft a car that epitomises the characteristics and values of Marchesi Antinori and Tignanello, Maserati has researched the uniqueness that surrounds the history of this wine and it has paid homage to the Florentine family of winemakers through the colours, shades, innovative materials and refined artisan details that make GranCabrio Folgore Tignanello an ode in motion to the prestigious Tignanello vineyard and to the 50 years of this wine.