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Senegal 'agri-influencers' embrace social media to help boost sales
Video Credit: AFP English
Published on August 21, 2024 - Duration: 02:06s
Senegal 'agri-influencers' embrace social media to help boost sales
Sitting next to his crop of recently harvested mangoes, Senegalese farmer Mame Abdou Diop uses his phone to shoot a promotional video for his growing number of social media followers.
What started out as fun for the young agricultural entrepreneur is turning into a real opportunity to boost sales.