'A Quiet Place: Day One' Makes Box Office Noise With Franchise-Best $6.8M in Previews | THR News Video

'A Quiet Place: Day One' made a loud entrance at the domestic box office with a franchise-best $6.8 million in Thursday previews.

Heading into the weekend, tracking suggests that the prequel film starring Lupita Nyong’o and Joseph Quinn will open to $40 million-plus.

There's plenty of room for upside, based on strong reviews and audience scores.

The sci-fi horror-thriller cost $70 million to produce before marketing.