CUPRA's new icon through the eyes of Jorge Diez

The latest CUPRA Formentor was unveiled to the world on the 29th of April, but it’s a car that emerged five years ago as the first model designed and developed exclusively by CUPRA.

Since then, it’s become the company’s bestselling model and will now be its new icon.

A few days before the World Premiere, CUPRA Head of Design, Jorge Diez, went to take a look at it during a photo shoot.

His words on entering the set speak volumes, “It’s provocative, it’s authentic, it’s going to surprise the world.” And that’s exactly what it’s done.

Achieving this with a model that was already a success, is the result of a restyling in which the essence of the brand can be seen in every detail and which Jorge explains as he looks over the CUPRA Formentor.