Jerry Seinfeld Brings Back 'Seinfeld' Characters in Promo for His Pop-Tarts Movie | THR News Video

Pop-Tarts is calling out Jerry Seinfeld ahead of the release of his new movie 'Unfrosted.'

Seinfeld directed and co-wrote the film, which he also stars in, about the fictional origin story of Pop-Tarts.

The actor and filmmaker has said of the movie, "This really did happen in Battle Creek, Michigan, where Kellogg's and Post were located, and they did compete to come up with this product.

But the rest of it is complete lunacy." Now, a new video sees Seinfeld get called into Pop-Tarts HQ for a major meeting.