Lavender Is One of Spring 2024's Biggest Trends

Spring fashion trends are starting to emerge as the season changes.

Shades of red, green and purple are trending hues for the season to come, but one color in particular stands out.

From New York to Paris, lavender dominated runways around the world, indicating this soft shade of purple is here to stay for spring 2024.

As the weather warms, days get longer, and flowers bloom, the spring season is a moment of rejuvenation for many.

A pastel color palette has long been a quintessential spring aesthetic, and as one of the trendiest pastel hues of the season, it's no surprise lavender is having a moment.

Lavender is not only showing up on the runway, but also in the flavors and colors of food and drinks.

With a subtle floral aroma and slight sweetness, the flavor perfectly complements a variety of food and beverages that invite the spring feels with every taste.

Add to that the photogenic pop of color lavender provides, and it becomes the perfect addition to every spring moment.

Brands such as Starbucks are tapping into the popular color and flavor with the introduction of two new spring beverages, available for a limited time, while supplies last.

The new Iced Lavender Cream Oatmilk Matcha features Starbucks smooth and creamy matcha and oatmilk served over ice and topped with lavender dairy cream cold foam.

The new Iced Lavender Oatmilk Latte combines the soft, balanced flavors of Starbucks Blonde Espresso with creamy oatmilk, ice, and sweet and subtle floral notes of lavender.

When creating these new drinks, Starbucks wanted to capture the uplifting energy of spring in a cup in a way that allowed the lavender flavor to really shine.

In the matcha beverage, vibrant green and lavender hues perfectly cue spring, while the latte offers a lovely pairing of light and delicious flavors.

From Starbucks new lavender flavored beverages to clothing and accessories by the world's biggest fashion houses, the season's forecast is appearing to be sunny with a high chance of lavender haze.