Why Bulgarian Rose Oil Is So Expensive | So Expensive | Business Insider

Bulgarian rose oil is the most valuable rose oil on the market.

Buyers are willing to pay $15,000 for a single kilogram.

But to make the highest-quality Bulgarian rose oil, producers must spend the year cultivating fields that will only bloom for a few weeks.

The petals are distilled the same hour they're harvested, costing producers $8,000 a kilo for labor alone.