TikTok Secretly Partnered With Wikipedia to Boost Search Results

Video Credit: Wibbitz Top Stories
Published on September 14, 2023 - Duration: 01:31s

TikTok Secretly Partnered With Wikipedia to Boost Search Results

TikTok Secretly , Partnered With Wikipedia, to Boost Search Results.

'The Verge' reports that TikTok users have been increasingly using the popular app as a search engine, to find everything from headlines to nearby restaurants.

Snippets from Wikipedia have increasingly been coming up in search results for people, places and things.

According to TikTok spokesperson Zachary Kizer, the company has partnered with Wikipedia to make information available directly in-app.

According to TikTok spokesperson Zachary Kizer, the company has partnered with Wikipedia to make information available directly in-app.

While the company has yet to formally announce the partnership, the feature has been live for several months, according to Kizer.

However, 'The Verge' reports that Wikipedia links don't seem to appear consistently in search results, and it remains unclear which searches include Wiki links.

The addition of Wikipedia links is just one of the new features TikTok has added to its search function.

In August, the app started monetizing search results by adding sponsored content.

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Earlier in 2023, TikTok announced a partnership with IMBD which allows creators to link films and TV shows in their videos.

Earlier in 2023, TikTok announced a partnership with IMBD which allows creators to link films and TV shows in their videos.

'The Verge' reports that Google is aware that other platforms, including TikTok, have been biting into the company's search dominance.

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Something like almost 40 percent of young people, when they are looking for a place for lunch, they donโ€™t go to Google Maps or Search โ€” they go to TikTok or Instagram, Prabhakar Raghavan, Google's SVP in charge of search, via 'The Verge'


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