Target’s Sales Fell for First Time in 6 Years Over Pride Month Backlash

Target’s Sales Fell for First Time in 6 Years , Over Pride Month Backlash.

Target’s Sales Fell for First Time in 6 Years , Over Pride Month Backlash.

The retailer's Pride Month products went viral on social media this year, causing many people to boycott the store, CNN reports.

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The retailer's Pride Month products went viral on social media this year, causing many people to boycott the store, CNN reports.

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In response to a hostile campaign, Target removed some of its Pride Month items to ensure a safe environment for its workers.

In response to a hostile campaign, Target removed some of its Pride Month items to ensure a safe environment for its workers.

However, LGBTQ+ supporters were angered by Target's product withdrawal, saying the company let bigots win.

According to DA Davidson analyst Michael Baker, Target's foot traffic last quarter dipped 4.8%.

This was "likely a function of a mix that skews too discretionary, as well as the Pride merchandise issues," Baker said.

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This was "likely a function of a mix that skews too discretionary, as well as the Pride merchandise issues," Baker said.

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Target stores that have been open for one year or more saw sales decline by 5.4% last quarter.

Online sales decreased by 10.5% during that same time.

However, Target's profit still exceeded Wall Street's expectations.

Pre-market trading saw the retailer's stock rise 8%.

But as of early Aug.

16, Target's stock has declined 27% year over year