Bye Twitter, welcome X: Why companies rebrand themselves, and how it can backfire

Video Credit: euronews (in English)

Published on July 25, 2023 - Duration: 00:35s

Bye Twitter, welcome X: Why companies rebrand themselves, and how it can backfire

While many companies have freshened up their brands in recent years, Elon Musk’s rebranding of Twitter has been mocked and criticised on social media, with analysts suggesting the billionaire just shot himself in the foot.

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Elon Musk

South Africa–born businessman (born 1971)

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