Is Tesla a Luxury Car Brand?

Tesla has now taken the title as the most popular luxury car brand in the US.

But, is Tesla a luxury car brand?

There seems to be some disagreement over Tesla's place in the world of cars, so in this video I discuss three possible categories for Tesla.

One being the category of traditional luxury cars with the likes of Mercedes-Benz and Lexus.

Teslas are fairly expensive and come with leather interiors and plenty of features.

The next category is mainstream cars, like Honda and Ford.

With the Model 3 selling better than the Honda Civic, it doesn't seem unreasonable to say that the lack of exclusivity hurts Tesla's reputation among other luxury cars.

A more unique third option appears for Tesla, which is a tech brand.

Considering that the company was founded with the explicit intent of being a car manufacturer that is also a tech company, it makes sense to argue that Tesla should be in a category of its own and maybe only a few other newer startups.

Thanks for watching!