How a new label is reviving the timber industry in the French Alps

Video Credit: euronews (in English)
Published on May 23, 2022 - Duration: 03:00s

How a new label is reviving the timber industry in the French Alps

With its spruce, larch and cedar, the Alps region is one of the most wooded in France.

Fourteen years ago, the local timber sector decided to pull together and face up to more competitive offers from forests in Germany and Austria, the Nordics and Eastern Europe.

A new label was born.


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