Ford F-150 Lightning production at Rouge Electric Vehicle Center

With acceleration from zero to 60 mph in the mid-4 second range with the extended-range battery, the freedom of a 10-kilowatt smart power plant on wheels, a starting price less than $40,000 before available tax credits and software updates that will make it even better over time, F-150 Lightning is attracting new customers to Ford.

A full three-quarters of reservation holders do not currently own or lease a Ford vehicle.

F-150 Lightning is also converting many of them to first-time truck or electric vehicle buyers.