Google ‘Demotes’ Stadia After Service Fails To Meet Expectations

Google 'Demotes' Stadia , After Service Fails, To Meet Expectations.

Google 'Demotes' Stadia , After Service Fails, To Meet Expectations.

Business Insider originally reported that Stadia has been 'demoted' within Google.

Kotaku reports that Google's attempt to salvage its Stadia streaming service involves taking the focus off of video games.

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Kotaku reports that Google's attempt to salvage its Stadia streaming service involves taking the focus off of video games.

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Instead, Google aims to concentrate on companies like Peloton, which offer playable experiences and online demos.

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Instead, Google aims to concentrate on companies like Peloton, which offer playable experiences and online demos.

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Stadia boss Phil Harrison will now report to Google's vice president of subscription services, rather than directly to hardware boss Rick Osterloh.

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Stadia boss Phil Harrison will now report to Google's vice president of subscription services, rather than directly to hardware boss Rick Osterloh.

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The decision reportedly follows disappointing sales and an overall performance that fell short of Google's expectations.

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The decision reportedly follows disappointing sales and an overall performance that fell short of Google's expectations.

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Following the Business Insider report, Google Stadia responded with an explanation in a Twitter thread.

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The thread pointed to 100 games added to the service in 2021 and a vague promise of more features to come.

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The thread pointed to 100 games added to the service in 2021 and a vague promise of more features to come.

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According to Kotaku, while it doesn't seem like Google will abandon Stadia in the near future, it has become apparent that the venture into gaming isn't going as planned.

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According to Kotaku, while it doesn't seem like Google will abandon Stadia in the near future, it has become apparent that the venture into gaming isn't going as planned.

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From a business standpoint, the decision makes sense for Google as a way to salvage all of the resources the company has already poured into the technology.

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From a business standpoint, the decision makes sense for Google as a way to salvage all of the resources the company has already poured into the technology.

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However, Kotaku points out, the decision does not bode well for gamers or the future of the service as a gaming platform.