WhatsApp Aims To Boost Popularity in US

WhatsApp Aims To, Boost Popularity in US.

According to The Verge, WhatsApp has over 2 billion global users, but most of those users reside outside of the United States.

Meta, formerly known as Facebook and the parent company of WhatsApp, wants to change that.

Meta, formerly known as Facebook and the parent company of WhatsApp, wants to change that.

Meta, formerly known as Facebook and the parent company of WhatsApp, wants to change that.

Meta will air its first TV ad for the app during the AFC championship game on Jan.

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Meta will air its first TV ad for the app during the AFC championship game on Jan.

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According to Will Cathcart, Meta's head of WhatsApp, the marketing push will focus on privacy offered by the app's encryption compared to other texting methods such as SMS. What we’re seeing in the US is that, especially over the last couple of years with COVID, people are doing much more of their life online, Will Cathcart, Meta's head of WhatsApp, via The Verge.

But there is a real gap in how much people are using services with end-to-end encryption in the US compared to everywhere else in the world, Will Cathcart, Meta's head of WhatsApp, via The Verge.

A 2019 study by CTIA found that there are over 5 billion unencrypted SMS messages sent every day in America.

Cathcart thinks the ability to text across iOS and Android platforms will encourage many to give the app a try.

The Verge reports WhatsApp is also developing features for larger groups to communicate, which would allow it to compete with Discord and Reddit as well