Trusted News Discovery Since 2008
{{/content}}
Mediaocean Plans “Aggressive” Growth” with New PE Ownership
Video Credit: BeetTV - Affiliate
Published on August 31, 2021 - Duration: 05:30s
Mediaocean Plans “Aggressive” Growth” with New PE Ownership
Mediaocean today announced a change in ownership by private equity.
The the Vista Partners' majority stake in the company has been acquired by two PE firms: CVC Capital Partners along with TA Associates.
The value of the transaction has not been disclosed.
We spoke with Mediaocean CEO Bill Wise about the change in ownership.
He explains it as a natural cycle in private equity, with Vista ownership for over six years.
Vista made its investment in Mediaocean in 2015.
With the new ownership, the path ahead means "aggressive" via organic growth by acquisitions.
TA is the the firm that owned Flashtalking, which Mediaocean acquired for $500 million earlier this year.
Today, that deal closed.
CVC is Europe's largest private equity firm.