With more deals than ever, parents are prepared to splurge on back-to-school shopping this year

The study polled 2,000 American parents of school-aged children and found that projected spending on each child is up by 19% from an average of $707 last year.With spending up, it is no surprise that more than a third of parents (37%) started their back-to-school shopping earlier this year.

In fact, half of parents (51%) will have started their back-to-school shopping before August arrives.Of those staying ahead of the game and getting their shopping started and finished early, two in three (67%) are doing so to help them budget better and another 59% want to take advantage of sales.

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