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Twin sisters and college basketball stars on endorsement deals
Video Credit: Bleacher Report AOL
Published on July 11, 2021 - Duration: 02:46s
Twin sisters and college basketball stars on endorsement deals
Twin sisters Hanna and Haley Cavinder, stars on Fresno State’s women’s basketball team, became official business partners this month after the National Collegiate Athletic Association, reversing decades of policy, approved an interim rule change granting student-athletes the ability to monetize their social media followings and strike lucrative endorsement deals.
CNN’s Fredricka Whitfield talks to them about the changes.
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National Collegiate Athletic Association
American collegiate athletic organization