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McDonald’s first-ever loyalty program is rolling out across the U.S. in July
Video Credit: Wochit Spanish
Published on June 22, 2021 - Duration: 00:57s
McDonald’s first-ever loyalty program is rolling out across the U.S. in July
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McDonald's is a top restaurant pick from analysts at Wells Fargo and Stifel, thanks in part to the chain's successful Travis Scott partnership.
Well's Fargo's Jon Tower writes that McDonald's "is the best positioned restaurant to re-capture sales and re-establish habits as consumers resume food-away from home spending." Tower and Stifel's Chris O'Cull both applauded the success of the Travis Scott partnership, which helped win over Gen Z customers — something the chain has struggled to do for roughly 20 years.
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