How this South African apples and pears company grew its social media presence

Video Credit: Bleacher Report AOL
Published on May 4, 2021 - Duration: 04:39s

How this South African apples and pears company grew its social media presence

Increasing demand from Europe and Asia has pushed South African fruit giant Tru-Cape to expand variety.

The company’s managing director, Roelf Pienaar, talks to CNN about Tru-Cape’s heritage and its recent success in the digital space.


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