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The counterintuitive way to be more persuasive | Niro Sivanathan
Video Credit: TED
Published on March 6, 2021 - Duration: 10:50s
The counterintuitive way to be more persuasive | Niro Sivanathan
What's the best way to make a good point?
Organizational psychologist Niro Sivanathan offers a fascinating lesson on the "dilution effect," a cognitive quirk that weakens our strongest cases -- and reveals why brevity is the true soul of persuasion.