How can TikTok users make money on the app? The answer isn't so simple

Back in July, TikTok announced a new initiative: a so-called Creator Fund.The app pledged $200 million (and later, $1 billion over the course of 3 years) to be distributed among U.S.-based creators on the platform who meet certain requirements.For TikTok creators looking to turn their burgeoning accounts into a full-time job, the Creator Fund sounded like a dream come true.In actuality, many users have found themselves disappointed by the payouts from the TikTok Creator Fund, as the CPM (amount of money paid per every 1,000 views) is meager.According to Robert Benjamin, a social media consultant, TikTok users receive an average CPM of just 2 to 3 cents.TikTok pays “almost no money” when a person’s audience is largely outside of the United States.The app’s Creator Fund also does not pay for duets and stitches on the app.tiktok has admitted that things like audience demographics do come into play when CPM is being determined.For those who are still in the early stages of growing their TikTok following, .Benjamin suggests consistently taking advantage of the Live feature to both attract followers and make money