TikTok to Reach Approximately 1.2B Users in 2021, Study Says

TikTok to Reach Approximately 1.2B Users in 2021, Study Says.

According to a report from app analytics and market data website App Annie.

TikTok is on track to nearly triple its monthly active users in 2021 compared to 2018.

Part of TikTok’s success lies in the combination of user-generated content, short looping videos and robust video editing tools, App Annie Senior Market Insights Manager Lexi Sydow, via blog post.

TikTok represents a powerful opportunity for businesses to engage with a large global base of invested consumers, App Annie Senior Market Insights Manager Lexi Sydow, via blog post.

TikTok continues to challenge the Trump administration's executive order banning the app unless it sells its U.S. operations to an American company.

The tech company attempted to comply by striking a deal with Walmart and Oracle, but Defense Secretary Mike Pompeo said it did not meet U.S. security standards.

Despite TikTok's efforts to communicate with the U.S. Committee on Foreign Investment to rectify the situation, there has been "no substantive feedback" from Trump.

According to CNBC, people familiar with the situation say TikTok hasn't heard from the Trump administration in weeks