CU Study: Anti-vaccine norms best changed through education

CALIFORNIAMEASLESOUTBREAK IN 2013,GOT CREIGHTONUNIVERSITYSOCIOLOGYPROFESSORSTHINKING ABOUTANTI-VACCINETRENDS.2:28 PUBLICHEALTH EXPERTSWERE BLAMINGTHAT PROBLEM ONPARENTS WHOWERE NOTVACCINATINGTHEIR KIDS,SPECIFICALLYSAYING THEPROBLEM IS THEYTEND TO BECONCENTRATED INCOMMUNITIES.COMMUNITIES LIKESANTA MONICA.WHEN THEYTALKED TOPARENTS THEYFOUND IT'S EASIERFOR AFFLUENTFAMILIES TOCHOOSE WHERETHEY WANT TOLIVE...AND THEY TEND TOCHOOSE TO LIVENEAR LIKE MINDEDPEOPLE.4:01 THE CHOICETO NOT VACCINATEYOUR KIDS BOTHATTRACTSPARENTS THAT AREMORE LIKELY TOTHINK IN TERMS OFOPTING OUT OFVACCINES ANDTHAT IT'S A SAFEDECISIONBECAUSE YOU ARESURROUNDED BYCHILDREN WHOTHINK AND CAREFOR THEIRCHILDREN INSIMILAR WAYSESTEP SAYS THISCAN BE HELPFULWHEN THINKINGABOUT PUBLICHEALTHGUIDELINES LIKEMASK WEARINGAND SOCIALDISTANCING.16:00 WE WOULDSUGGEST THERENEEDS TO BE HIGHDEGREE OFWARRANT TORESTRICTPEOPLES CHOICES.ITS MUCH BETTERTO WORK IN THEAREA OFPERSUASION.HOW DO WECHANGE SOCIALNORMS IN SUCH AWAY YOU DON'THAVE TO REQUIRESOMETHING ITSJUST AN EXPECTEDPART OF BEHAVIORIN THISPARTICULARSOCIAL SETTING.IN PLACES WE'RESEEING PEOPLECOMFORTABLEOPTING OUT OFPUBLIC HEALTHRECOMMENDATIONS LIKE MASKWEARING...FOCUSING ONCHANGING SOCIALPRESSURE ANDNORMALIZINGMASKS MAY BE AGOOD APPROACH.13:30 IN THOSEPLACES WEWOULD WANT TOINCREASE THEPERCEPTION THATTHERE ISACTUALLY ASAFETY CONCERNFOR YOHERES DON'NTPAY TENTION TOUNDRIES.HE SUGGESTS EDUCATING ATWHOLE - RATHERTHAN TYPES OFPEOPLE - MAYHELP RESOLVEDISPUTES OVERINDIVIDUAL RIGHTSVS PUBLIC GOOD.IN OMAHA,STEFFANI NOLTE, 3NEWS NOW.ESTEP SAYS