Pune store labels products as 'Swadeshi', 'Videshi' to support Aatm Nirbhar Bharat Abhiyan

In efforts to give a push to 'Aatm Nirbhar Bharat Abhiyan', a cooperative departmental store in Pune took a unique step.

To make people aware about Indian and foreign brands, city store named Grahak Peth decided to label products.

'Swadeshi' and 'Videshi' tags were placed on items in store.

S Pathak, MD Grahak Peth said, "We started this arrangement as people don't know which brand is Indian and which one is international.

It is in support of Aatm Nirbhar Bharat Abhiyan."