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JCPenney Introduces Bedding Brand
Video Credit: Wochit Business
Published on May 28, 2020 - Duration: 00:22s
JCPenney Introduces Bedding Brand
JCPenney has launched a new bedding brand.
The brand is called Linden Street.
Business Insider says the new brand comes just over a week after the department store filed for bankruptcy.
JCPenney said that refreshing its merchandise offering would be a key part of its transformation strategy in bankrutpcy.