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Taylor Swift Has Generated , $330 Million for the NFL. According to Apex Marketing Group data, Swift has produced a $331.5 million "brand value" for the Kansas City Chiefs and the NFL since she started dating Travis Kelce. According to Apex Marketing Group data, Swift has produced a $331.5 million "brand value" for the Kansas City Chiefs and the NFL since she started dating Travis Kelce. The data was calculated based on the "reach and impact" of Swift's NFL appearances from Sept. 24 through Jan. 22, 'New York Post' reports. . According to Apex President Eric Smallwood, digital content, online news and social media created the most value. . For instance, when Swift and Kelce were photographed on a date in October, $166 million was generated. The 34-year-old singer has also helped the NFL attain the most regular-season viewership from women since it first began collecting such data in 2000. . The 34-year-old singer has also helped the NFL attain the most regular-season viewership from women since it first began collecting such data in 2000. . Female viewership increased 9% since last season. Additionally, her presence has garnered the most regular-season views from 18 to 34-year-olds since 2019. Additionally, her presence has garnered the most regular-season views from 18 to 34-year-olds since 2019. After Swift made her first appearance at a Chiefs game, sales of Kelce merchandise increased 400%. After Swift made her first appearance at a Chiefs game, sales of Kelce merchandise increased 400%. His jersey is now within the top five most purchased. . NFL Commissioner Roger Goodell commented on Swift and Kelce's romance earlier this year. NFL Commissioner Roger Goodell commented on Swift and Kelce's romance earlier this year. Listen, they’re happy. They seem to be enjoying their relationship. That’s great in and of itself. , NFL Commissioner Roger Goodell, via statement. But it has connected more fans of Taylor’s and more fans of the NFL in some ways. To see that they have a connection, now they have a connection to our game and to Taylor, NFL Commissioner Roger Goodell, via statement