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Zuckerberg Unveils New AI Assistants , Portrayed by Celebs. During Meta's Connect event on Sept. 27, CEO Mark Zuckerberg announced that the company will integrate new AI assistants throughout its social media platforms, Insider reports. . During Meta's Connect event on Sept. 27, CEO Mark Zuckerberg announced that the company will integrate new AI assistants throughout its social media platforms, Insider reports. . The AI assistants are reportedly capable of having human-like conversations. For example, one assistant, Max, can help you to come up with meal ideas, while another, Lily, can edit copy and help you to brainstorm. Several of the assistants also have celebrity personas, Insider reports. . For example, Victor, played by Dwyane Wade, can help you with fitness goals, while Amber, aka Paris Hilton, is a forensic expert. For example, Victor, played by Dwyane Wade, can help you with fitness goals, while Amber, aka Paris Hilton, is a forensic expert. Other celebrity AI assistants include Charli D'Amelio, Israel Adesanya, Tom Brady, Snoop Dogg, . Other celebrity AI assistants include Charli D'Amelio, Israel Adesanya, Tom Brady, Snoop Dogg, . Other celebrity AI assistants include Charli D'Amelio, Israel Adesanya, Tom Brady, Snoop Dogg, . Other celebrity AI assistants include Charli D'Amelio, Israel Adesanya, Tom Brady, Snoop Dogg, . Kendall Jenner, Naomi Osaka, Chris Paul and Roy Choi. Kendall Jenner, Naomi Osaka, Chris Paul and Roy Choi. Kendall Jenner, Naomi Osaka, Chris Paul and Roy Choi. Kendall Jenner, Naomi Osaka, Chris Paul and Roy Choi. This is about entertainment and about helping you do things to connect with the people around you. We thought that this should feel fun, and it should feel familiar, Mark Zuckerberg, via statement. The AI assistants, which are intended to attract Gen Z Facebook and Instagram users, began rolling out on Sept. 27