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Mukesh Ambani vs Ratan Tata vs Birla: Aditya Birla Group launches jewelry brand Indriya, to invest Rs...
Credit: DNA- Published on July 27, 2024
In the branded segment, Aditya Birla Group would compete with Tata Group's Tanishq, a market leader in the branded jewellery market, and Reliance Jewels, the brand owned by Mukesh Ambani-led Reliance.
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Aditya Birla Group, one of India's leading business conglomerates, has planned an investment of Rs 5,000 crore for this venture, under the name Novel Jewels.
on July 29, 2024 • DNA