ETimes Explained: Why is Leo less impressive in North?

Thalapathy Vijay and director Lokesh Kanagaraj's 'Leo - Bloody Sweet' received mixed reviews from the critics and audiences alike, but the fact is, despite very little promotions and pre-release hype, the movie has still managed to rake in good numbers. ETimes spoke to senior Trade Analyst Ramesh Bala about the film's release...