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Fossil to Stop , Making Smartwatches. Fossil Group has decided to redirect its resources to goods outside of the "smart" category, The Verge reports. . Jeff Boyer, executive vice president and COO of Fossil, shared the news on Jan. 26. As the smartwatch landscape has evolved significantly over the past few years, we have made the strategic decision to exit the smartwatch business, Jeff Boyer, executive vice president and COO of Fossil, to The Verge. Fossil Group is redirecting resources to support our core strength and the core segments of our business that continue to provide strong growth opportunities for us: , Jeff Boyer, executive vice president and COO of Fossil, to The Verge. ... designing and distributing exciting traditional watches, jewelry, and leather goods under our own as well as licensed brand names, Jeff Boyer, executive vice president and COO of Fossil, to The Verge. The Gen 6 smartwatch will be Fossil's last. . It first launched in 2021. . Current Wear OS watches will remain updated "for the next few years," according to Boyer. The company's exit from smartwatches doesn't come as a complete surprise. Reddit users previously shared "insider" knowledge about the change, and Fossil's expected 2023 Gen 7 announcement never came. Fossil's absence from the market will leave a big gap as it's been a significant maker of Wear OS smartwatches throughout the years, The Verge reports.