Balaji Wafers: With over Rs 5,000 crore sales, how a Rajkot-based company is in the league of Haldiram’s, PepsiCo

Balaji Wafers, a regional snacking company, has achieved a significant milestone by crossing the annual sales mark of Rs 5,000 crore in the fiscal year ending March 2023. Balaji's success can be attributed to its unique approach of offering affordable products that are 20-30% cheaper than national brands.