Inside one brand’s struggle to stay alive in China’s cut-throat car market

Credit: Autocar- Published 2 weeks ago
Motivational messages posted above factory urinals reveal high stakes for Zeekr in a make-or-break year

Male workers stopping for a pee break at Zeekr’s impressive new factory in Ningbo, south of Shanghai in China, are faced with a motivational poster that reads more like a threat. “To live, to win it all, what does it...

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