- Social media are interactive Web 2.0 Internet-based applications.
- User-generated content—such as text posts or comments, digital photos or videos, and data generated through all online interactions—is the lifeblood of social media.
- Users create service-specific profiles for the website or app that are designed and maintained by the social-media organization.
- Social media facilitate the development of online social networks by connecting a user's profile with those of other individuals or groups.
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