The Power of Viña | Billboard Latin Music Week 2024

Alfredo Alonso, the director of Bizzaro Live, the producer of the Viña Del Mar festival discusses how the Chilean festival became a must-stop for all major Latin acts and how to score an invitation to perform at Billboard’s Latin Music Week 2024.

Alfredo Alonso conversa cómo Viña Del Mar, el festival chileno, se convirtió en meta obligatoria para los artistas latinos, y cómo se logra ser invitado