Derek Hough & Lay’s spreading joy

Credit: MultiVu
Published on July 26, 2019 - Duration: 01:00s

Derek Hough & Lay’s spreading joy

From throwing birthday parties for children in need to surprising hospital patients with a furry friend to rehabilitating injured veterans, 31 everyday people are being invited into millions of homes this summer to share their stories – and spread smiles – thanks to Lay’s, America’s favorite potato chip brand.

With the launch of its “Smiles” campaign, Lay’s is unveiling 31 inspiring stories across a variety of flavors and varieties – including Traditional, Wavy, Lightly Salted, Poppables, and Kettle Cooked – all featuring the faces of “Everyday Smilers” who are making an impact in their local communities and beyond.

The program, which benefits international medical charity, Operation Smile, with a donation of up to $1 million in proceeds, kicks off in New York City today with dancer, actor, singer and smiles enthusiast Derek Hough, who is inviting fans to visit the first-ever Lay’s Smiles Station in Times Square, where visitors can take home their own limited-edition Lay’s Smiles bags and experience firsthand the magnetic power of sharing a smile.

The Lay’s Smiles Station will also pop up near Bryant Park on Wednesday, July 24, open to the public from 10 a.m.

– 7 p.m.

On both days.

To view the multimedia release go to: https://www.multivu.com/players/English/8571751-lays-operation-smile-everyday-smilers/


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