The Apprentice is a British business-styled reality game show created by Mark Burnett, distributed by Fremantle and broadcast by the BBC since 16 February 2005. Devised after the success of the American original and part of the international franchise of the same name, the programme focuses on a group of businesspeople competing in a series of business-related challenges set by British business magnate Alan Sugar, in order to prove themselves worthy of a prize offered by him. To observe candidates as they undertake these tasks, Sugar is aided by two close business associates who act as observers with little involvement in what is conducted â these roles are currently performed by Karren Brady and Tim Campbell.