The Walt Disney Company, commonly referred to as simply
Disney, is an American multinational mass media and entertainment conglomerate headquartered at the Walt Disney Studios in Burbank, California. Disney was founded on October 16, 1923, by brothers Walt Disney and Roy Oliver Disney as
Disney Brothers Cartoon Studio; it also operated under the names
Walt Disney Studio and
Walt Disney Productions before changing it to its current name in 1986. In 1928, Disney established itself as a leader in the animation industry with the short film
Steamboat Willie. The film used synchronized sound to become the first post-produced sound cartoon, and popularized Mickey Mouse, who became Disney's mascot and corporate icon.