This Morning (TV programme)

This Morning is a British daytime magazine programme that is broadcast on ITV. It debuted on 3 October 1988 and is broadcast live every weekday from 10:00 am to 12:30 pm across the United Kingdom, and in Ireland by Virgin Media One. The programme features a variety of news, as well as show business, fashion, beauty, lifestyle, home and garden, food, tech, live phone-ins, and competitions.