Super Cassettes Industries Private Limited, doing business as
T-Series, is an Indian music record label and film production company founded by Gulshan Kumar on 11 July 1983. It is primarily known for Hindi film soundtracks and Indi-pop music. T-Series is the largest music record label in India, with up to a 35% share of the Indian music market. As of October 2024, T-Series also owns and operates the most-viewed and the second most-subscribed YouTube channel, with over 287 million subscribers and 286 billion views. While best known as a music label, T-Series has
produced more than 90 films, and is established a leading film production company of Hindi cinema.