Direct Line

British insurance company

Direct Line is an insurance company based in Bromley, England. Founded in 1985, as the country's first direct car insurance company, it has since expanded to offer a range of general insurance products. Its policies are underwritten by the regulated subsidiary UK Insurance Limited, and it is owned by the Direct Line Group.

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Aviva has agreed a deal to buy rival company Direct Line for ÂŖ3.7bn ahead of a Christmas Day deadline.
1 day ago • Sky News

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