Burning Man is a week-long large-scale desert event focused on "community, art, self-expression, and self-reliance" held annually in the western United States. The event's name comes from its culminating ceremony: the symbolic burning of a large wooden effigy, referred to as the Man, that occurs on the penultimate night, the Saturday evening before Labor Day. Since 1991, the event has been at Black Rock City in northwestern Nevada, a temporary city erected in the Black Rock Desert about 100 miles (160 km) north-northeast of Reno. According to Burning Man co-founder Larry Harvey in 2004, the event is guided by ten stated principles: radical inclusion, gifting, decommodification, radical self-reliance, radical self-expression, communal effort, civic responsibility, leaving no trace, participation, and immediacy.