Content Authenticity Initiative

Initiative for an open standard to curb disinformation

The Content Authenticity Initiative (CAI) is an association founded in November 2019 by Adobe, The New York Times and Twitter. The CAI promotes an industry standard for provenance metadata defined by the Coalition for Content Provenance and Authenticity (C2PA). The CAI cites curbing disinformation as one motivation for its activities.

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The Times of India (TOI) has joined the Content Authenticity Initiative (CAI) to combat misinformation and strengthen trust in journalism. As the world's..
Credit: IndiaTimes - Published 1 week ago

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