Goop (company)

Lifestyle brand founded by Gwyneth Paltrow

Goop is a wellness and lifestyle brand and company founded by the American actress Gwyneth Paltrow. It was launched in September 2008 as a weekly e-mail newsletter providing new age advice, such as "police your thoughts" and "eliminate white foods", and the slogan "Nourish the Inner Aspect". Goop expanded into e-commerce, collaborating with fashion brands, launching pop-up shops, holding a "wellness summit", launching a print magazine, a podcast, and a docuseries for Netflix.

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TMZ may collect a share of sales or other compensation from links on this page. When it comes to skincare ... Gwyneth Paltrow knows what's up. Nourish your skin..
Credit: TMZ.com - Published 18 hours ago

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