"
Make America Great Again" is an American political slogan and political movement most recently popularized by Donald Trump during his successful presidential campaigns in 2016 and in 2024. "MAGA" is also used to refer to Trump's political base, or to an individual or group of individuals from within that base. The slogan became a pop culture phenomenon, seeing widespread use and spawning numerous variants in the arts, entertainment and politics, being used by both supporters and opponents of Trump's presidency. Originally used by Ronald Reagan as a campaign slogan in his 1980 presidential campaign, it has since been described as a loaded phrase. Multiple scholars, journalists, and commentators have called the slogan racist, regarding it as dog-whistle politics and coded language.